I just visited Milan for the first and most important Italian event dedicated to Gin, and in this occasion Mr. Luca Picchi presented his book to the Italian Negroni Lovers, it was really unmissable.
If I only knew that the bottles used to create the oldest Negroni would have been at the Gin Day, I would have brought my Tanqueray & Gordon’s Pocket Diary with me, just to take a photo.
The 1917 diary would have fit naturally among those bottle (Gordon’s Gin coming from Mr. Salvatore Calabrese personal collection is from 1908 and the Vermouth and the Campari are both from 1920).
The almost one century old Pocket Diary also contains a list of sporting and athletic records, almost 40 years before the first of edition of the Guinness Book of Records, I’m sure there aren’t many pieces around of Gin merchandising, so dated and so well kept, and I’m sure (I had the occasion to ask some years ago) that Diageo doesn’t own any.
Mr. Campari please get in touch, I would happly lend the diary for the next exhibitions of the Oldest Negroni Bottles.